A Beginner’s Guide to Keyword Research and Targeting

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Keyword research is an essential part of achieving higher search engine rankings and attracting more visitors to your website. By understanding which words and phrases potential customers are entering into search engines, you can create content that will help you capture those clicks and convert them into leads or sales. In this guide, we'll show you how to research and target the best keywords for your website or business.
Keyword Research And Targeting | Drip-feed Series -- House of Brands Media

Table of Contents

Understand your target audience and buyers

Before you can delve into keyword research, it’s important to have a fundamental understanding of who your target audience and buyers are. Having a buyer persona in place will help you create content that is tailored specifically for your target demographic, increasing the chances of those visitors converting into leads or customers. To get started, think about who your ideal customer is, where they hang out online, what types of content they consume, and what words they use when searching online.

Identify potential keywords to use

Once you have an understanding of your target demographic, it’s time to start the keyword research process. To do this effectively, you’ll need to brainstorm all potential keywords related to your business, industry, and services. This will include words and phrases that people might use to search for products similar to yours. Write down all of the possibilities as a starting point for you to refine into your final list of keywords.

Evaluate keyword competition and difficulty score

The next step in your keyword research journey is to evaluate the competition and difficulty score for each of your chosen keywords. A keyword’s competition score shows you how saturated the search results are for that particular phrase – which can tell you how hard it would be to rank for that term. Difficulty score, on the other hand, gives you an indication of how competitive a keyword is for SEO purposes – telling you if it’ll be easy or hard to rank for that keyword. With both scores in mind, decide which keywords will give you the most bang for your buck.

Include long-tail keywords in your research efforts

Long-tail keywords are relatively specific keyword phrases that typically contain 3-5 words. They are generally less competitive and attract less traffic than shorter, broad search terms, but can be much more relevant to your business. Additionally, long-tail keywords are more likely to convert than short generic search terms as they target users who have a better idea of what they’re looking for. So make sure to include these in your research efforts!

Select the right balance between high-value keywords and low-volume ones to target for optimization

It’s important to select the right balance between high-value keywords and low-volume ones. High-value keywords are those that are highly relevant to your business, have higher search volumes, and may be more competitive, whereas low-volume keywords have a lower search volume and tend to be more specific. When selecting keywords for targeting, you should focus on those that bring in relevant traffic without overloading you with unnecessary clicks or losing the relevance of your content

House Of Brands Media

House of Brands Media offers an important keyword research service to help brands and businesses understand which words and phrases potential customers are searching for in order to better target those words and phrases. Our team is experienced in various search engine optimization strategies, so we can create the right content strategy that will increase traffic to your website and ultimately drive more leads and sales.

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