Video Podcasts As A Marketing Tool
Today’s professionals have various marketing tools at their disposal, however, video podcast is occasionally underused. Podcasts are powerful tools in any inbound marketing strategy, enabling firms to connect with a particular audience. Research shows that podcasts are effective in hyper-targeting listeners and offer a fair return on investment. The fact that podcasts are frequently instructive and informative adds value for listeners.
Let’s explore how video podcasts can be used as a marketing accelerator.
1. Select the appropriate format for the intended audience
It’s critical to select the proper format for your intended audience. Finding the popular podcast formats that will work best for you is vital since different forms will appeal to other individuals.
2. Attention-Getting Name
A catchy and straightforward to say podcast name is ideal. Additionally, it must correspond to your podcast’s theme. For instance, you could call your auto event “The Car Show” if it is about automobiles.
3. Keyword in the Title
Potential listeners can more easily locate your podcast online if you choose a title that includes a keyword.
4. Superior Quality Video/Audio
A robust microphone and excellent video resolution are essential for podcasting to engage listeners and promote your company.
5. Build Relationships with your Customers
By consistently listening to you, your audience gets the chance to get to know you better. They may then recognize themselves and establish a stronger bond with your brand.
You can listen to podcasts anywhere, at any time. Listeners may listen to podcasts as they work out, drive, take public transportation, or clean. Therefore, chances are high to market your brand.
7. Originality & Trust
Directly addressing your listeners builds trust. As a result, you should grab the microphone and talk directly, transparently, and honestly.
8. Assertiveness & Insistent
You may be quite particular with the subjects covered, addressing your target audience’s requirements, wants, and issues. By doing this, it keeps its current clientele and draws in new ones with a high chance of converting.
Some new listeners can find your video branding, who can then access previous material. Regular listeners can go back and retrieve things they may have forgotten or that they would like to comprehend more fully.
It draws attention to you and sets you apart from your rivals. Increase network visibility with minimum effort.
11. Expert Knowledge Depiction
You are given a platform to skillfully communicate your knowledge and give listeners helpful information by using podcasts/video marketing while building a reputation for your business as a legitimate authority in the industry.
12. Develop Interest in Content
Incorporating a podcast into your marketing plan is an efficient approach to raise awareness of your company. It may display your company in a way that appeals to your clients and consumers.
13. Fun & Engaging Marketing
If possible, steer clear of direct sales approaches in podcasts! While promoting podcast offers, goods, and services is OK, the podcast’s primary goal should be to provide exciting and educational content.
14. Invite Other podcasters
increased audience reach and improved marketing outcomes. You will undoubtedly be exposed to a new audience of possible leads, whether your speciality has an audience of 1,000 or 10,000 individuals.
15. Promote Across all Social Networks
Make sure to let your social media fans know about your new podcast. Ensure your content and calls to action point users straight to the channel where the resources are accessible.
16. Acquire Sponsorships
Look for businesses that currently sponsor other podcasts since they are more inclined to think about supporting you than a business that has no experience in the field.
17. Post Recurring Broadcasts
Avoid posting on an erratic timetable. People enjoy organizing their podcasts. Your listeners can plan their schedules so that they don’t miss any updates if you broadcast every Tuesday or Friday.
18. Spend on Advertisements for Podcasts
You may quickly increase the number of people who listen to your podcast episodes by using paid podcast marketing techniques.
19. Make a Landing Page or a Podcast Website
The best strategy to advertise your podcast is to build a podcast website or landing page. This provides you with a location to present your event and disseminate brand information.
20. Blog Posts
Blogging can raise your website’s search engine rating and increase visitors to the page where your podcast is hosted. Additionally, bogging can assist you in creating a podcast-specific online community.
HubSpot is a CRM platform that helps businesses scale from the angle of user experience (UX)
Marie Forleo is a famous entrepreneur and also a best-selling author for the New York Times
House Of Brands Media
Are you looking for ways to accelerate your marketing with video podcasting? House of Brands Media has the answer for you! Our 20-step guide walks you through how to use video podcasts as an amazing marketing tool. Not only will they help build trust, but you’ll also have more options when it comes to communicating your message. So make sure to check out our guide now and get ready to take your marketing efforts up a notch!