Video Advertising Portugal

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In this article, we delve into the rapidly growing sphere of video advertising in Portugal. We shed light on the various trends shaping the industry, including the rise of mobile video consumption, the increasing emphasis on video content in social media platforms, and the shift towards native and programmatic advertising. We also discuss how businesses are optimizing their strategies to align with these trends and the potential benefits of working with a local video production company in Portugal.
Video Advertising Portugal | House of brands Media

Table of Contents

Brief Overview of the Importance of Video Advertising in Today’s Digital Landscape

Video advertising Portugal has become a critical part of effective digital marketing strategies, owing to its power to captivate audiences, convey complex messages in an easily digestible format, and foster deeper connections with consumers. The realm of digital marketing has been profoundly impacted by the emergence and rapid growth of video advertising, and in Portugal specifically, the evolution and advancement of this medium have been remarkable.

The potency of video advertising in Portugal is evidenced by recent statistical findings. According to data from Statista, revenue in the Video Advertising segment in Portugal is projected to reach $37 million in 2023. The market’s largest segment is Social Media Advertising, with a projected market volume of $22 million in 2023. Additionally, the average revenue per Internet user amounts to $6.87. These compelling figures underscore the crucial role video marketing plays in today’s digital landscape in Portugal source.

How Video Advertising has Become a Game-changer for Brands and Businesses?

In a world where consumers are constantly bombarded with information and advertising, capturing attention has become increasingly challenging. Portuguese video advertising has emerged as a game-changer, offering a dynamic and engaging way for brands to cut through the noise.

Video marketing in Portugal offers a multi-sensory experience that is more engaging and memorable than other forms of content, leading to higher conversion rates and improved customer retention. Whether through storytelling, showcasing product features, or offering educational content, videos allow brands to create a more personal and immersive experience for their audience.

Furthermore, advancements in technology have made video advertising more accessible and effective than ever before. From hyper-targeted ads on social media platforms to interactive video content, brands can leverage various techniques to reach their target audience more effectively.

A notable example of successful video marketing is the GoPro campaign, as detailed in a recent Portuguese article. The company capitalized on user-generated content to build trust and visibility. The strategy, which involved encouraging customers to share videos made with a GoPro, provided a win-win situation – user satisfaction was highlighted, and potential customers were shown the quality of the product, making it easy for people to imagine owning a GoPro themselves.

Given these factors, it’s clear why video advertising is not just a passing trend but a transformative shift in how brands and businesses connect with their audience. The statistics and examples underline the fact that investing in video advertising can yield substantial returns, making it a game-changer in the digital marketing landscape.

Tailoring Video Ads for the Portuguese Market

Crafting video advertisements that resonate with a specific audience is a delicate art that goes beyond simple translation or the replication of successful campaigns from other markets. Particularly in the Portuguese market, understanding cultural nuances and language subtleties is paramount to the success of any video content strategy in Portugal.

Firstly, cultural considerations and language adaptation in video advertising are critical. The Portuguese culture is rich and unique, and its language carries its distinctive flavor and expression. Thus, it’s crucial to ensure that video content does not only speak the Portuguese language but also embraces and reflects the country’s cultural values and traditions. For instance, using humor related to local customs or emphasizing family values, often highly appreciated in Portuguese society, can create a stronger bond between the brand and its audience.

Additionally, understanding the preferences of Portuguese consumers and their response to ads is key. The Portuguese audience appreciates authenticity and tends to favor brands that show a deep understanding of their needs and values. Incorporating elements of Portuguese lifestyle, local landscapes, or famous landmarks in videos can create a sense of familiarity and make ads more appealing to Portuguese viewers.

Several successful video ad campaigns in Portugal have managed to encapsulate these principles effectively. For example, the Sporting Clube de Portugal’s YouTube channel features video content that includes behind-the-scenes footage and interviews with the club’s stars, providing fans a deeper connection to the team. This strategy of offering personalized content and a glimpse of the ‘behind-the-scenes’ actions has effectively engaged their target audience, showing a profound understanding of their consumers’ preferences.

Another example is the video content strategy of the retail company Patagonia. Patagonia’s long-form video content stands out in the world of short, snappy ads, showing a clear understanding of their audience’s desire for in-depth, meaningful content. This unique approach shows how breaking the general norms of digital video advertising in Portugal can yield impressive results when done correctly and thoughtfully.

In conclusion, creating a successful video advertising campaign for the Portuguese market involves thorough research into local culture, language, and consumer preferences. Coupled with high-quality video production in Portugal, these insights can help brands tap into the potential of video advertising trends in Portugal, delivering impactful and resonant video content that sets them apart from the competition.

Video Production and Budgeting Tips

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Understanding video production costs is a critical aspect of planning an effective video advertising campaign. Especially for Small and Medium Enterprises (SMEs) with a budget ranging from €1500 to €10,000, it’s essential to have a clear understanding of the process to prevent running out of funds before the project’s completion or compromising on the quality of the final product.

Pre-production Costs, Such As Scriptwriting

Pre-production is everything that happens before the actual production begins, which includes scriptwriting. In Portugal, the costs can vary depending on the writer’s experience, the complexity of the script, and the filming location of the video. Professional scriptwriting services can range from €250 to €2,500. It’s essential to remember that the script is the foundation of your video, so investing in a talented scriptwriter can significantly impact your project’s quality and success.

The whole production process is quite elaborate and involves various expenses, including equipment rentals, crew salaries, location fees, scriptwriting, and post-production editing, among others. A comprehensive understanding of these costs not only informs your project decisions but also aids in vendor, contractor, and client negotiations.

Production Costs, including Equipment, Crew, and Talent

Production costs can vary greatly depending on your filming location, project scope, and the quality of equipment and talent needed. In Portugal, the rental of high-quality cameras can range from €400 to €800 per day, while lighting equipment can range from €40 to €400 per day.

The cost of the crew, which may include a director, cameraman, and sound engineer, can range anywhere from €400 to €1,600 per day. If the production requires additional crew members like makeup artists, production assistants, and gaffers, this will increase your cost.

Talent costs will depend on their recognition level; a well-known actor may cost a few thousand euros, while a lesser-known actor may cost a few hundred.

Post-production Costs, such as Editing and Visual effects

The post-production phase includes editing, visual effects (VFX), and sound design. The cost will depend on the scope and complexity of your project. Basic editing services can range from €400 to €800, while more complex projects requiring additional visual effects, sound design, and color correction can range from €1,600 to €8,000 or more.

Collaborating with Local Production Companies and Talent for Authentic Storytelling

To create compelling and authentic video content, SMEs should consider collaborating with local production companies and talent. Portuguese video production companies, for instance, are deeply familiar with the cultural nuances and consumer preferences in Portugal, which allows them to create content that resonates with the local audience. Their knowledge of the local market can be invaluable in shaping your video marketing in Portugal.

Assessing the budget required for effective video advertising campaigns

A good rule of thumb for SMEs is to allocate around 20%-30% of their total marketing budget to video production. This allocation allows for enough flexibility to create high-quality content without stretching resources too thin. However, it’s important to note that the effectiveness of a video advertising campaign is not solely dependent on its budget. Creativity, authenticity, and a deep understanding of the audience are equally important.

Best Practices for Creating Compelling Video Content on a Budget

  1. Plan thoroughly: Make sure to plan every aspect of your video in advance. This includes the script, shooting locations, and post-production elements. Detailed planning can help avoid unforeseen costs.
  2. Leverage existing resources: Use available in-house resources wherever possible. This can be anything from your office space as a filming location to in-house staff for acting roles.
  3. Collaborate with local talent: Utilize local video production companies and talent to reduce costs and achieve a more authentic storytelling approach.
  4. Keep it simple: The best videos are often the simplest. Focus on delivering a clear, concise message that resonates with your audience.

If you’re looking for a reliable partner to guide you through the video production process in Portugal, we at House of Brands Media are here to help. Our local expertise and commitment to delivering high-quality content can ensure that your video advertising campaign is a resounding success. Contact us today to learn more about our services.

Benefits of Working with a Local Video Production Company

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As companies in Portugal and globally continue to leverage video advertising for their potent storytelling capabilities, working with a local video production company can offer unique benefits. Here are some of the advantages you might find when you hire locally for your video production needs:

1. Local Knowledge and Cultural Understanding

Local video production companies have a deep understanding of the culture, language, and nuances unique to the Portuguese market. This can be invaluable in creating content that resonates with local audiences, enhancing the effectiveness of your video advertising in Portugal. They know what appeals to the local audience, the trends they follow, and the language they speak. This cultural insight can significantly influence how your brand is perceived and how well your message is received.

2. Access to Local Talent and Resources

A local production company has the advantage of having a vast network of local talent and resources. Whether it’s actors, crew members, or locations, local companies can find the best fit for your project and budget. They can provide a distinct flavor to your content that aligns well with the local market’s sensibilities.

3. Cost-Effectiveness

Working with a local production company can prove more cost-effective, as it eliminates costs related to travel, accommodation, and hiring foreign crew members. Additionally, local companies are likely to have established relationships with suppliers and can negotiate better rates for equipment rental, location fees, and talent costs.

4. Logistical Ease and Time Efficiency

A local video production company is well-versed with the lay of the land. They can quickly scout locations, arrange necessary permissions, and handle logistics, which can be time-consuming and complex for a foreign company to navigate. This can streamline the production process and ensure your project is completed on schedule.

5. In-person Collaboration

While technology has made remote collaboration easier, there are significant benefits to working closely with your production company. Being in the same location allows for real-time feedback, improved communication, and a stronger working relationship. This can result in a better end product that aligns closely with your vision.

In conclusion, if you are considering video advertising in Portugal, partnering with a local video production company can offer immense advantages. They can deliver a product that captures the local essence and resonates with your target audience while ensuring cost-efficiency and logistical ease.


The dynamic world of video advertising continues to evolve, shaping the way brands connect with their audiences. Portugal, like many other countries globally, is riding this wave of transformation, witnessing a significant surge in digital video ad spending and harnessing the persuasive power of video content.

Engaging, compelling, and emotionally resonant, video advertising has emerged as a game-changer for businesses. It has proved to be a potent tool that can boost brand recall, engagement, and ultimately, conversions. This trend is projected to grow as the consumers’ appetite for video content continues to rise.

To tap into this trend effectively, businesses need to align their video content strategy with the preferences and cultural sensibilities of the Portuguese market. Creating video ads that speak the language of the local audience and resonate with their cultural norms can significantly increase the efficacy of the campaigns.

However, producing such localized video content requires expert knowledge, skills, and resources, which is where local video production companies come in. They bring to the table a deep understanding of the local market, access to local talent and resources, cost-effectiveness, logistical ease, and opportunities for in-person collaboration.

The future of video advertising in Portugal looks promising, with emerging trends such as personalized video ads, 360-degree video content, virtual reality, and live streams shaping the landscape. As brands navigate this evolving terrain, partnerships with local video production companies could be the key to unlocking the full potential of their video advertising campaigns.

The world of video advertising is here to stay, and businesses in Portugal are poised to leverage it to its fullest, turning viewers into customers, one captivating video at a time.


  1. Statista. (2023). Digital Video Advertising Spending in the US. Retrieved August 1, 2023, from
  2. Clifford, C. (2022, December 2). 5 Video Marketing Trends to Watch in 2023, According to HubSpot’s Principal Marketing Strategist. HubSpot. Retrieved August 1, 2023, from
  3. CineCrew. (2023). Everything You Need to Know About Film Crews in Lisbon. Retrieved August 1, 2023, from

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