How to Design the Perfect Online Marketing Funnel on a Budget
A marketing funnel is a process that companies use to identify and target potential customers. The funnel begins with awareness, where companies generate interest in their products or services. Next, companies work to turn that interest into leads, and then those leads into customers. Once a customer has been acquired, the goal is to keep them engaged so that they will continue to do business with the company.
Startups with constrained budgets need the best low-cost tools to create effective marketing funnels for their businesses. Keep reading to learn how HubSpot CRM, SendinBlue email marketing, and Lark office Suite provide startups with the ideal marketing funnel mix to do just that.
3 Essential Tools You Need To Craft Your Funnel
1. Lark Suite
Lark is the ultimate communication and collaboration tool. It integrates messaging, video conferencing, schedule management, collaborative documents, cloud storage, email, and workflow applications into one seamless experience. With Lark, you can stay connected with your team no matter where you are. Lark makes it easy to manage your schedule, stay on top of your emails, and access all your important documents in one
place. It’s perfect for teams of all sizes who need a reliable way to communicate and collaborate.
Lark offers a free starter plan that supports a maximum of fifty users, unlimited calls and chats, free 100GB cloud storage capacity and more. The plan also comes with online support, video conferencing of up to 50 people and a collaborative calendar. Its Pro Plan offers 1TB of shared cloud storage, additional security, up to 500 people in video conferencing, a dedicated customer success manager and more.
2. Send In Blue
If you’re looking for a way to take your email marketing to the next level, SendinBlue is the perfect solution. With its easy-to-use drag & drop builder, you can create professional-looking emails in no time. Plus, their extensive library of templates makes it easy to find the perfect design to match your brand. You can make your messages stand out using advanced personalization options. Best of all, their A/B testing and send time optimization features to ensure that your emails are always on point. So why wait? Sign up for SendinBlue today and see what you’ve been missing!
Looking for a CRM platform that will scale with your growing business? HubSpot CRM offers free CRM software that is easy to use and perfect for businesses of all sizes. With room to store up to one million contacts and companies, invite your whole team to collaborate in one place. Plus, their free CRM software has the tools and features you need to grow your business.
For example, HubSpot’s ticketing feature ensures that customer issues are always taken care of quickly and efficiently. And with the “Deals” feature allows you to easily
convert leads into customers, ensures that no leads are overlooked, and prevents you from duplicating work on the same lead. Each board represents a sales pipeline, and individual deals (potential sales) are added to the appropriate stage of your pipeline. The steps are pre-made for you, and you can move deals through each stage by dragging and dropping them.
On the free plan, HubSpot allows you to send up to 2,000 emails per month, segment your contact database into lists, and personalize your emails using any CRM property.
Its extensive free plan comes with excellent customer support, marketing, sales, and content management. However, if you require additional functionality and scalability, upgrade multiple hubs at a discounted rate. If none of the out-of-the-box bundles are a good fit for your startup, you can get a custom CRM solution with only the required features. HubSpot’s marketing, sales, customer support, and operational hubs each start at $45 per month, and the CMS hub starts at $23 per month, but you can save a lot of money by bundling them all together to get a Starter Bundle with all the hubs starting at $45 per month.
How To Use the Mix of Tools in a Marketing Funnel
Constructing a marketing funnel is essential for the success of any start-up. With the right blend of tools, businesses can reach out to their potential customers, track and manage them through the purchasing process, and then keep them engaged afterward. Email marketing, HubSpot CRM and Larkoffice Suite can be used in combination to achieve these goals. By using these three tools together, a start-up can reap the benefits of a properly constructed marketing funnel.
Set Realistic Goals and Objectives
Before you start building your marketing funnel, it’s important to determine what your goals and objectives are. Ask yourself questions like what kind of results you want to achieve, how much money you can dedicate to the project and other considerations such as the target demographic for your campaign. Define your objectives first so that you can effectively plan and budget for the project. Doing this will help ensure that you don’t overspend on any one technique or piece of software and stay within the confines of your budget.
Find Cost-Effective Ways of Reaching Your Audience
There are plenty of cost-effective ways of reaching your target audience. Social media can be leveraged to reach a broad audience at minimal cost, while email marketing (Send In Blue) and search engine optimization (SEO) can help you generate leads at much lower costs than traditional advertising. Additionally, consider leveraging data to build targeted campaigns that focus on only the people that are likely to convert or click through to your site. Finally, using retargeting ads is an effective way to remind people about your brand who may have forgotten about it. Doing this will ensure maximum efficiency within your budget boundaries.
Leads nurturing is an essential element of successful customer acquisition and growth. It involves slowly guiding leads through the customer lifecycle with targeted messaging. To carry out this process effectively, organizations often rely on software tools like Hubspot. With Hubspot, businesses can track interactions with their leads and send personalized messages to help them progress further up the marketing funnel.
Test and Optimize Your Funnel for Success
Before launching your funnel, test it. It is important to continually test your funnel–from how it looks and reads on different devices, to the content included–in order to optimize the audience’s experience and make sure that your funnel works as intended. Consider A/B testing different elements of your funnel to see what resonates best with customers and leads. Additionally, track key performance indicators such as click-through rate (CTR) and cost per acquisition (CPA) in order to measure success and continuously improve according to results.
Developing a successful marketing funnel can be a time and resource-consuming process, especially on a budget. Fortunately, there are several strategies that marketers can use to get the most out of their investments. These include clarifying target audiences, segmenting campaigns, leveraging automation tools and email triggers, utilizing content strategy and storytelling, and engaging social media influencers. With careful planning and strategy in place, marketers can create an effective marketing funnel to help increase conversions on budget.
Generate Traffic to Your Website or Landing Page
Generating traffic to your website or landing page is an important part of building a successful marketing funnel. You may want to consider leveraging paid traffic sources like Google Ads and Facebook Ads, Social Media Marketing and email campaigns. Digital strategies like organic search optimization can also boost your reach and help direct more people toward your website or landing page. Once the visitors land on your website or web page, use compelling calls-to-action (CTAs) to urge them through the funnel. These CTAs should be directed at the desired action that you ultimately want customers to take.
House of Brands Media is a certified Google Partner that can help jump-start your online presence. As business owners and entrepreneurs, we understand the importance of generating traffic for your website or landing page. That is why; we assist in setting up marketing funnels through Google Ads, Facebook Ads, Social Media Marketing campaigns, and Email campaigns. With our help, you can maximize your exposure across multiple channels and find success with your digital marketing efforts.
Finally, Know Your Target Audience
Before spending any money on marketing, you should be well-versed in who your target audience is and what their needs are. Knowing this about your audience will help you make better decisions when it comes to the type of content you create and what mediums you use to reach them. This information can also inform which social media channels and other online platforms to focus on. By understanding who your target audience is, you can start optimizing for conversions.
In order to do this efficiently, you need to track data from various sources – such as Google Analytics (GA4) conversion code, META pixels and LinkedIn pixels. With accurate and up-to-date pixel tracking in place, tools like Send-In Blue can be used to stay engaged with the target audience and help guide them on their journey toward conversion goals.
House Of Brands Media
Are you looking for an affordable way to maximize your marketing efforts? House of Brands offers a comprehensive marketing funnel that allows you to use your funds in the most cost-efficient manner, so you can receive positive results without having to break the bank. Discover how this strategy can help increase potential customers while ensuring quality service!