Uncover Hidden Problems
A Google Ads audit allows you to find any problems that may be hidden in your account. It can uncover issues such as inefficient campaigns, low click-through rate, or incorrect setting such as budget cap, ad scheduling and targeting. An audit can also reveal any discrepancies between positioning and reality. All of this will help you determine the best way to optimize your campaigns for maximum performance and ROI.
Identify Waste in Campaigns
An audit can help you identify where your campaigns are producing low-quality outcomes. This could be related to budget spending, ad copy or targeting. Analyzing areas of waste can help you determine if the campaign setup is properly aligned with your goals and objectives and optimize the overall outcome of the campaign.
Start by reviewing campaign performance over the past 3–6 months. You’ll want to examine account structure, budget spending and overall performance trends. Make sure campaigns are built with clear names and structures so you can easily review each component of the campaign separately. Look out for indicators like high Cost-per-Acquisitions (CPAs), low click-through rates (CTRs) or irrelevant impressions as these may be signs that something is not working properly. Once you identify any mistakes or areas to improve, determine whether adjustments need to be made within ad copy, targeting, bidding strategy or other areas. Implement these changes and review the updated results over time in order to maximize your return on ad spend (ROAS).
Assess Landing Page Performance
One of the most important aspects to consider during a Google Ads Audit is landing page performance. Your landing page should include content relevant to the Ads that guided users there. It’s important it’s properly optimized so people are directed where they need to be and don’t get lost in the process. If you find your landing pages are confusing or don’t match up with your Ads, it can be a sign to make some improvements, making sure all components of your Ad campaign are in sync and delivering a positive experience for customers.
Analyze Quality Score Data and Look for Opportunities to Improve
Quality score is extremely important and can have a huge impact on your Ad performance. A full audit of your Google Ads account should include an in-depth look at your Quality Scores, along with detailed metrics such as cost per click, click-through rate, impressions and conversions. Analyzing the data can help you identify potential problems or areas of improvement, helping you lower costs while generating higher returns.
Monitor Your Competitors and Compare Performance
An account audit can be used to monitor your competitors and compare performance. You can use the data from your audit to see where you stand in comparison to their campaigns, and if there is room for improvement. Analyzing data from competitor Ads accounts will give you insights into how they structure their campaigns, helping you make informed decisions about what approach will work best for your unique set of needs.
Additionally, an Ad account audit will help you in keeping track of changes your competitors are making over time, so you can constantly adjust your strategy and stay ahead. Auditing their targeting methodologies, ad copy design and overall performance of the campaigns gives you valuable insights into the effective tactics they use to get the most out of their Ads budgets. By understanding how your competitors optimize their accounts you can better identify emerging trends in the market that might offer new opportunities to grow.
House Of Brands Media
Are you curious about how your brand is performing online? Our team at House Of Brands Media can provide you with a free, comprehensive audit of your media account to give you insight into how successful your marketing strategy is. Our experts will identify areas of opportunity and provide recommendations so that you can maximize your Return On Ad Spend (ROAS).
Get in touch with us today to learn more about how we can help you grow your business!