e-Learning Courses as a Marketing Tool

7 Mins Read
Share This Post
Take advantage of the growing e-learning trend with this comprehensive guide on how to use e-learning courses as a powerful marketing tool.
e-Learning as a marketing tool

Table of Contents

Why e-Learning Courses Are The Perfect Marketing Tool

Anyone who has used eLearning will undoubtedly tell you how effective and handy it is. Learners and companies benefit from eLearning in today’s “always-on” era. But what precisely is eLearning? Whether you’re an expert or a novice when it comes to eLearning, there’s no doubt its popularity has soared in the last decade. It provides organizations with a cost-effective and time-efficient alternative to teaching their personnel. Employees receive easy training that improves their skills and knowledge in exchange. Organizations also use it to guide their partners and consumers in order to enhance adoption, retention, and revenue. The market for eLearning solutions is predicted to reach $275 billion by 2022, with no signs of slowing down. Let’s take a deeper look at what eLearning is, the many types and technologies available, and the benefits it may provide to your company.

Whenever we discuss video marketing, we at once concentrate on how to advertise our course. However, another equally important element is offering expertise and education that positions you as an industry leader and keeps your audience engaged.

Whenever we discuss video marketing, we at once concentrate on how to advertise our course. However, another equally important element is offering expertise and education that positions you as an industry leader and keeps your audience engaged.

One of the best things about video branding is that it lets you achieve all of these things simultaneously and test new course material ideas on your audience. To put it another way, you shouldn’t isolate your content strategy from your course material. Instead, persuade them to collaborate, and you’ll have much more luck closing sales, increasing learner happiness, and increasing completion rates. Any company’s principal goal is to develop and expand as rapidly (and sustainably) as possible. And, when it comes to internet enterprises, it’s even more critical to scale up as rapidly as possible as hundreds of rivals, and building brand loyalty among your intended audience is quite challenging.

First Episode of a Course we filmed for one of the biggest food-blogs in the Netherlands. The rest we filmed in a showroom-kitchen.

You can give training on the go with e-Learning.

Gartner predicted that by 2018, the mobile workforce will have doubled or tripled in size. Mobile devices are growing more sophisticated and capable of accomplishing activities that are becoming more time-intensive. People have been freed from their desks and computers as a result of this. Your students will be able to access your materials outside of the classroom. More options to study on the go, while commuting, or at home will expand the amount of time available to learn. With only 1% of the working week set aside for growth, extra time for learning is a welcome addition.

In fact, an e-learning video course might help you project the image of being an expert. Share genuine, helpful information with your audience so that they can assess your knowledge of the issue.

You can scale your business with e-Learning.

With video-based eLearning, many of the drawbacks of face-to-face learning are eliminated. Without the presence of an instructor, eLearning can be conducted. When implementing eLearning, presenter availability and resourcing is no longer a problem. As the training moves online, venue capacity is no longer an issue. Because eLearning may be used anywhere and at any time, there are fewer geographical limits. There is no need to travel to the event, and any place around the world may be serviced. Reduced resources, capacity, and geographic constraints make your company’s growth simpler. You may expand the number of individuals you serve by increasing the number of registrations you accept.

On the other hand, nothing can stop you from becoming a primary influence in your specialty or business if you have been able to build trust and establish competence.

It provides you with information about your learner’s development.

Online video course systems, such as Learning Management Systems, may sometimes provide you with a real-time view of a learner’s path, which is otherwise unavailable when utilizing more traditional training approaches. When you see a lack of progress, this real-time feedback helps you to make improvements to your offering. They often interface with training management software, allowing you to keep track of eLearning registrations and payments.

Because of technological advancements and the shortage of attention, eLearning has become an essential component of every training organization. If you don’t include eLearning in your offering, you’ll miss out on these five benefits and may lose money. Increase accessibility, personalization, and scalability to provide your learners with the most incredible experience possible.

Generate extra revenue (Additional! Who wouldn’t want to take it?)

When it comes to building your online course, there are a lot of variables at play, and the earnings you get from course sales might vary dramatically.

As an online instructor, for example, you may make anything from a few hundred dollars to six or seven figures per year. In fact, if you regard your course company as a part-time endeavor, you may earn up to a six-figure income.

The process does not end with the establishment of a course. Marketing and sales, as well as your brand, may provide you with a competitive advantage. Selling an e-learning course will, without a doubt, help produce more money, which is always a good indication for any company.

Implementing E-Learning 

It is advantageous and simple to include eLearning in your firm. There are a variety of eLearning methods you may utilize, whether you want to use it to keep your staff up to speed on corporate regulations or to assist your clients in understanding your product better.

  • Learning Management System (LMS)

A learning management system (LMS) is a computer program or web-based technology used to design, implement, and evaluate a learning process. It is used in eLearning and, in its most basic form, consists of two elements: a server that provides the basic operations and a user interface that instructors, students, and administrators control.

A learning management system often allows an instructor to generate and distribute curriculum, track student involvement, and evaluate student performance. Students may be able to use interactive features like threaded conversations, video conferencing, and discussion forums using a learning management system.


The Sharable Content Object Reference Model, or SCORM, is a collection of technological standards for eLearning software. SCORM instructs programmers on building code that will “play well” with other eLearning applications. For eLearning interoperability, it is the de facto industry standard. SCORM is a collection of technical requirements created to standardize the development and usage of eLearning material. It normalizes the creation and distribution of eLearning courses. Because most SCORM courses are designed with standard authoring tools, they have a similar structure. It would be best if you had a SCORM-compliant LMS in order to use SCORM in your eLearning. However, because of the cost of employing a writing tool, SCORM increases the cost of eLearning distribution. The advantages of adopting SCORM in your eLearning courses, on the other hand, make the investment worthwhile.

  • xAPI

The Experience API (xAPI) is an e-learning software specification allowing learning systems to record and monitor many learning events. Learning experiences are saved in a Learning Record Store (LRS), which can be found within or outside of typical learning management systems (LMSs). xAPI has been the preferred new standard for delivering online training in the last few years. Because it has redefined some of the core techniques of monitoring learning events, xAPI is sometimes referred to be the subsequent development of SCORM. It improves SCORM’s performance and removes many limitations of previous standards.

It provides a level of adaptability appropriate for today’s challenging environment. Modern learners expect to be able to study on the move, whether it’s while commuting to work or while getting a cup of coffee. xAPI can document these learning activities in one easy, uniform manner, whether they take place in an LMS or not.

Moving forward, let’s discuss how integrating e-learning into your business could be a great choice. 

You will have a stronger connection and retention with e-learning

Unlike face-to-face classes, eLearning allows you to provide learning information in bite-sized chunks through the internet. As a result, registrants will not have to take too much time off from work to travel.

Compared to face-to-face courses, eLearning has been shown to enhance retention rates from 8% to 60% when done online (Shift Learning). Gamification is one trend in the eLearning sector that is helping to make this statistic a reality. Gamification in eLearning is the practice of using game ideas to motivate students to study more and more deeply. For example, if a student completes a given level of course content, they may be awarded badges or medals. According to Delloite, 80% of learners believe their learning would be more effective if it were more game-oriented.

When you educate your audience on something of genuine value, they develop a sense of confidence in you. It allows people to put their faith in you and take your word for it. They are more inclined to take your product advice or possibly make a transaction with you in the future.

House Of Brands Media

The House of Brands Media team has created a definitive guide on using e-learning to upgrade marketing strategies. With the rise of digital learning, businesses now have an amazing opportunity to tap into this trend and maximize engagement with their target audiences. Talk with House of Brands for an insightful look at how to use e-learning courses as a powerful marketing tool.

Free Audit

Let an expert point out the opportunities within your Google Ads Account.

Don’t know why you need an Account Audit? Read our this article first “5 Reasons why you need a Google Ads Audit

More To Explore