Search Campaigns

9 minutes read Cross-Platform Retargeting targets people who have already interacted with your brand, such as by visiting your website or clicking on an ad. By showing these users targeted ads, retargeting campaigns can keep your brand top-of-mind and encourage them to take further action. This article explores the principles of cross-platform retargeting campaigns between Facebook and Google, including the differences between the two platforms and strategies for combining them to create more effective campaigns. Whether you’re a small business owner or an experienced marketer, this article provides insights and strategies for running successful retargeting campaigns.