9 minutes read
To use Custom Columns in Google Ads, go to “Columns,” click “Modify Columns,” select “Custom Columns,” add a new column with a formula using available metrics, save it, and analyze data insights to optimize your campaigns.
Custom Columns enable personalized data insights for better ad performance.
11 minutes read UTM parameters in GA4 unleash powerful insights for marketers. Track campaigns, identify sources, optimize channels, and make data-driven decisions to drive success. GA4’s robust reporting elevates your marketing strategy to new heights.
7 minutes read Are your ads not delivering the desired results? Are you witnessing a decline in user engagement and conversion rates? You might be facing the dreaded ad fatigue. Ad fatigue occurs when users become unresponsive or disinterested in your ads due to repetitive exposure. But fear not! In our latest article, we delve into the impact of ad fatigue and unveil a powerful strategy to combat it. Discover how an omni-present ad strategy can revitalize your campaigns, captivate your audience, and drive better results. Read on to uncover the secrets of combating ad fatigue and maximizing your ad campaign’s effectiveness.
9 minutes read Cross-Platform Retargeting targets people who have already interacted with your brand, such as by visiting your website or clicking on an ad. By showing these users targeted ads, retargeting campaigns can keep your brand top-of-mind and encourage them to take further action. This article explores the principles of cross-platform retargeting campaigns between Facebook and Google, including the differences between the two platforms and strategies for combining them to create more effective campaigns. Whether you’re a small business owner or an experienced marketer, this article provides insights and strategies for running successful retargeting campaigns.
6 minutes read A marketing funnel is a crucial tool for businesses to attract, engage, and convert potential customers. It guides customers through the stages of awareness, consideration, decision, and advocacy. Understanding the customer journey allows for personalized marketing to reach the right audience at the right time. Our model incorporates various sources and can be used by businesses of all sizes to optimize marketing, increase conversion rates, and build customer relationships.
9 minutes read In today’s digital age, it’s not enough to have great content – you need to ensure that it reaches your target audience. An omni present strategy can help you achieve this by utilizing multiple channels and ad types to reach your audience at different stages of their customer journey. This article explores the key tactics of an omni-present content strategy and provides practical examples of each category of ads.
10 minutes read For Dutch and Belgian SMEs looking to navigate the changing advertising landscape, Google Ads can provide an effective and efficient way to reach a larger audience and increase revenue. This article offers research-backed insights into the benefits of the platform, including audience targeting, campaign tracking, and optimization strategies. With practical tips for success, this concise article is a must-read resource for SMEs looking to stay competitive in the digital marketing space.
4 minutes read Wondering what the benefits of paid search are for businesses? Read on to discover the top 10 advantages, from growing brand awareness to targeting specific audiences.
3 minutes read Managing and optimizing your campaign budget is a crucial step to achieving your marketing goals. By using smart budget management and optimization tactics, you can maximize the effectiveness of your campaigns while still staying within your budget.
3 minutes read Crafting a high-performing ad copy can make all the difference in converting customers. However, hitting the sweet spot often requires lots of testing and tweaking. With this ultimate guide on ad copy testing, you’ll get proven strategies to test, tweak, and create ad copies that drive conversions.
Powered by ModernWeb